Academy
We are committed to sharing our experience and expertise with our clients' teams and enabling them to improve their skills on the key levers to succeed in the environmental transformation of their activities and master our market intelligence tools.
We have designed short training formats, with support in practical implementation.
Training objectives:
- Understand the objectives and fundamental principles of the European Taxonomy,
- Make the 6 pillars of the European Taxonomy the reference framework for reviewing its processes and offers,
- Master operational environmental objectives to analyze solutions to integrate into its activities, design new offers, meet the expectations of its customers.
Target:
All entities.
Procedure:
- 3 additional modules Discovery, Deepening, Application
- Duration: from 0.5 days to 2 days
- Validation of Acquired Knowledge
- Access to Gotoimpact's repository of 42 environmental objectives.
European taxonomy
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Training objectives:
- Know how to identify and select impactful solutions to optimize your processes and as a source of inspiration
- Know how to decipher innovative offers with our market intelligence tools in order to understand the issues they address, their value propositions and elements of uniqueness, the innovation bricks used, their revenue model, their environmental impact, etc. .
- Know how to build an Innovation canvas bringing together the analysis of around ten innovations with impact on a given market, which will serve as support for the work of designing your own impact offer.
Target:
Purchasing, Marketing, Innovation Entities
Procedure:
- 2 additional modules Discovery, Application
- Duration: from 0.5 days to 1 day
- Validation of Acquired Knowledge
- Access to the analysis grid of Gotoimpact impact solutions
Impactful solutions
Training objectives:
- Master the fundamentals and principles of the circular economy,
- Know how to revisit its product and service offerings.
Target:
All entities
Procedure:
- 3 additional modules Discovery, Deepening, Application
- Duration: from 0.5 days to 2 days
- Validation of Acquired Knowledge
- Access to the Gotoimpact Circular Objectives repository.
Principles of the circular economy
Training objectives:
- Knowledge of digital technologies and environmental benefits,
- Identify digital technologies promoting the ecological transformation of its offers.
Target:
Marketing and Innovation Entities
Procedure:
- 2 additional modules Discovery, Application
- Duration: from 0.5 days to 1 day
- Validation of Acquired Knowledge
- Access to illustrations of digital technologies used in different sectors of activity
Digital technologies
Training objectives:
- Understand the variety of economic models and their key characteristics,
- Identify the key success factors to be mastered,
- Know the economic models natively favorable to the ecological transition,
- Know how to select the economic model(s) according to the strategic objectives of your company.
Target:
Marketing, Innovation, Strategy Entities
Procedure:
- 3 additional modules Discovery, Deepening, Application
- Duration: from 0.5 days to 2 days
- Validation of Acquired Knowledge
- Access to Gotoimpact's repository of economic models and strategic objectives.
Sustainable business models
Training objectives:
- Master market intelligence tools, including the Innovation Canvas, to guide team creativity,
- Define the value proposition and the elements of uniqueness,
- Build the Business Model Canvas of the offer and write the Pitch of the offer.
Target:
Marketing, Sales, Innovation Entities,
Procedure:
- 2 additional modules Discovery, Application
- Duration: 1 to 2 days
- Validation of Acquired Knowledge
Designing an impactful offer
Training objectives:
- Know the variety of sustainable markets that can reveal new opportunities for your business,
- Master our intelligence tools to analyze a sustainable market and qualify an opportunity,
- Master the 12 key questions to evaluate and present an opportunity to your Executive Committee.
Target:
Marketing, Innovation, Strategy Entities
Procedure:
- 3 additional modules Discovery, Deepening, Application
- Duration: from 0.5 days to 2 days
- Validation of Acquired Knowledge
- Access to Gotoimpact's sustainable markets repository.
Sustainable markets
Objective of the training:
- Master the use of generative AI to carry out market studies and analyzes
Target:
Innovation, Marketing, Strategy and Business Intelligence/Strategic Monitoring Entities.
Procedure:
- Duration: 0.5 days
- Validation of Acquired Knowledge
- Access to the Gotoimpact prompt library
Mastery of generative AI for studies
