Identifying and analyzing impactful innovations deployed on a market serves a dual objective:

 

- Power to integrate some of them in its operational processes or even in its product or service offerings in order to improve its environmental performance ;

 

- Get inspired of these innovations in the process of design of its impactful offers.

 

The analysis of innovations deployed on a market makes it possible to better identify new “pain points”, customer needs and expectations and underlying trends.

 

We analyze in particular the value propositions, the uniqueness criteria, the innovation bricks used and the economic model of these offers.